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About

 

Dunning combines luxury performance fabrics with clean designs to create a collection of technical golf sportswear for men. It is our goal to make the world’s finest golf apparel possible without compromises. From start to finish, our emphasis is on fit, playability and performance.

Today’s active lifestyles demand clothing that performs; Dunning delivers unsurpassed quality, year round versatility and timeless styling, making it ideal for golf, travel and leisure.

In 2001, Dunning revolutionized the golf industry by launching the very first golf apparel line comprised exclusively of performance fabrics. Founder, Ralph Dunning’s background in performance apparel spans over three decades. He’s an expert in fabric engineering and construction in the performance sportswear market. Additionally, Ralph has been a performance athlete for over 30 years in cycling and Ironman Triathlons, competing in six Ironman races including the Ironman World Championships in Hawaii.

His unique background has enabled Dunning to create a collection of luxury golf sportswear that is sold to players around the world.

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The Dunning player has precise standards. They practice, play regularly and the game is a signifi cant part of their lifestyle . They travel and as a result, appreciate versatile, well-made apparel for their daily lives. That is why each piece of Dunning apparel balances function and comfort. This approach is born from decades at the leading edge of technical apparel design and a family tradition of fine British tailoring. Dunning only partners with the best mills and facilities to provide total quality assurance for each player.

The Dunning aesthetic is unique as it bridges both classic looks that are distinctively styled with clean athletic lines speaking directly to the traditions and heritage embraced by the game’s most discerning players.

The Dunning Player

  • 20% Travel to play in Scotland / Ireland
  • 34% Are scratch or single digit handicap
  • 30% Carry their bag
  • 30% Carry a Scotty Cameron putter
  • 56% Play more than 50 rounds a year

Where Players are hearing about Dunning:

  • 10% From a friend
  • 19% Other
  • 20% Seen on PGA Tour roster
  • 20% Social Media
  • 31% Pro shop placement / PGA Professional recommendation

Why Players Prefer Dunning :

  • Inspired by PGA Tour roster
  • Clean understated styling
  • Premium performance technology
  • Best fitting, technical bottoms in the game
  • Versatility for playing and traveling
  • Player specific fit and fabric

Average Age:

  • 25-34      23%
  • 35-44      18%
  • 45-54      21%
  • 55-64      19%
  • 65+         14%

Golf is a gentleman’s game steeped in history, traditions and etiquette that have evolved over decades and across continents. It is a sport that tests the mind, body and spirit. Above all, it is a pure and singularly honest pursuit.

While much in golf remains the same, it is also a sport that evolves with the times. In terms of personal style, some players prefer classic looks, while others embrace athletic looks. Some choose technical garments while their friends prefer natural fibers. Many apparel brands are trying to meet the clothing needs and desires of these players, but Dunning stands alone by offering a complete and well rounded player’s collection.

Dunning understands the history, traditions and cultures of the game of golf, yet is constantly evolving.

That is why Dunning is a green grass focused company.